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Business is an Adventure:
2016 event series

The Adventure Continues: Boston

Celebrating 25 years of flying to Boston, founder Sir Richard Branson challenges business leaders at the third installment of the Virgin Atlantic "Business is an Adventure" event series to continue to turn conventional wisdom on its head for the next 25 years.

Boston - October 12, 2016 - Founded by the original business disrupter, Sir Richard Branson, Virgin Atlantic's "Business is an Adventure" event series will land next in Boston to encourage future leaders to take a leap of faith and say "Screw it, just do it!"

On Monday, October 17, Richard Branson and Virgin Atlantic will open the Forbes Under 30 Summit (opens in a new window) at the historic Faneuil Hall where they will continue their venture to uncover how America's most innovative business leaders make business an epic adventure. As one of the original "work hard, play hard" pioneers who broke records and borders, Branson will be joined on stage by a panel of leaders who have equally disrupted their own respective industries by challenging big brands with innovative strategies, products and services: Payal Kadakia, CEO of ClassPass, Tyler Haney, CEO of Outdoor Voices and James Proud, CEO of Hello. Moderated by Forbes editor, Randall Lane, the discussion will focus on the best ways to evolve traditional business and cultural norms, create change and achieve game-changing success. This will be a no-holds-barred conversation that will undoubtedly entertain, inspire and inform attendees.

The event will conclude with three promising local graduate students from Harvard Business School and MIT Sloan School of Management seeking advice from the expert panel during a "three minutes to land" segment. Each of the students has been chosen by Forbes to approach the panel of speakers to address a critical challenge facing their emerging business. Together, they will put their dilemmas to test in order to gain valuable insight and advice. The event will also be live streamed for anyone to view around the world. The live stream is powered by Forbes and can be viewed on Forbes' Facebook page or on on October 17 at 10:20am EST.

"All of our Virgin Group ventures, including Virgin Atlantic, were born out of the concept that every new business should challenge industry norms - to shake things up and turn conventional wisdom on its head in order to better serve customers," said Sir Richard Branson, Founder of Virgin Atlantic and Virgin Group. "Change is always necessary and we encourage like-minded dreamers and explorers to join us on this journey to break barriers and today's standards in order to make a difference in the world."

Following the panel discussion, Virgin Atlantic will host a series of interactive networking experiences. Forbes Under 30 Summit attendees, including thousands of young game changers and superstar entrepreneurs from all over the world are encouraged to pop by the Forbes Under 30 Village in City Hall Plaza October 16-18, where they will be treated to Virgin Atlantic's premium Clubhouse experience. It will be the perfect place to catch-up on work, unwind with a massage, or meet other inspiring entrepreneurs. They will also be invited to record short videos about their own business adventures to share on social media. Virgin Atlantic will choose the two most inspiring stories to receive complimentary tickets to London to take their adventure across the pond. In addition, Virgin Atlantic Crew will host conference guests at is special location within the Under 30 Celebrity Fenway Park Bar Crawl.

"25 years after our first flight from Boston to London, we continue to embrace our entrepreneurial roots and those that believe that business is an epic adventure," said Chris Rossi, Senior Vice President, North America, Virgin Atlantic. "We're thrilled to be joining Forbes Under 30 attendees who think and act differently; who inspire change and say 'Screw it, just do it!' when it comes to pursuing their career dreams. We believe these individuals will be the leaders of tomorrow and we look forward to empowering them to let their ideas fly."

To further explore Virgin Atlantic's mission to uncover the idea that "Business is an Adventure," go to for further insight by some of today's most inspiring entrepreneurs; (opens in a new window)

The thrill of business is being part of the conversation and Virgin Atlantic encourages all around the world to see how it's done! Join the team prior to and during the Forbes Under 30 Summit using #LetItFlyBoston #Under30Summit (@VirginAtlantic (opens in a new window)) on Twitter, Instagram, Facebook and Snapchat. Tune-in ahead of the conference on Forbes' Instagram (opens in a new window) page for exclusive content and a conversation with Richard Branson.

About Virgin Atlantic

Virgin Atlantic was founded by entrepreneur Sir Richard Branson 31 years ago after he decided the UK aviation industry needed shaking up. On June 22, 1984, Virgin Atlantic's inaugural flight to Newark took place, on an aircraft filled with personal friends, celebrities and the media. Today, Virgin Atlantic flies to over 30 destinations worldwide, including locations across North America, the Caribbean, Africa and the Far East. At the start of 2014, Virgin Atlantic entered into a joint venture with Delta Air Lines, creating an expanded trans-atlantic route network and enhancing competition between the UK and North America.

The airline has also increased daily frequencies to popular destinations including Los Angeles, San Francisco, New York and Miami. Virgin Atlantic currently has a fleet of 39 aircraft which includes Boeing 747s, Airbus A330 and A340s and its newest addition to the fleet, Boeing 787-9 Dreamliners. For additional information, visit the Virgin Atlantic website (opens in a new window).

About Forbes Under 30 Summit

The Forbes Under 30 Summit to be held in Boston, October 16-19, is expected to bring together thousands of global entrepreneurs and game changers of all ages at different venues all over Boston. The summit will comprise five interconnected stages featuring panels, TED-style presentations, keynotes, live demos and conversations with key speakers. The Summit includes the Under 30 Village (opens in a new window) in City Hall Plaza, which will serve as a meeting point for all summit participants where they can network with each other and with speakers, watch presentations and performances, seek career opportunities, and eat and drink.

Forbes' Under 30 franchise is a global multichannel platform, and comprises 30 Under 30 lists that feature young game changers. The lists are published in print and online all over the world. The franchise also includes live summits in the U.S., Asia and Israel, an Under 30 channel on (opens in a new window) and an Under 30 app. To access Forbes magazine's 2016 30 Under 30 list, please visit: (opens in a new window).

For more details on the 2016 Forbes Under 30 Summit in Boston, please visit (opens in a new window). On Twitter, follow #Under30Summit.