Skip to footer
Business is an Adventure:
2016 event series

Recap: Washington D.C.


After a successful launch event in LA, our North American team continued their “Business is an Adventure” event series in Washington, D.C. Virgin Atlantic recently touched down in America’s capital city, greeting a gallery filled with 300 of the area’s most brilliant business minds and most aspiring entrepreneurs. 

D.C. has always been an important market for us, ever since we started flying between Washington and London 20 years ago. We believe it’s a special city, driven by individuals who are passionate about making a difference. Along with our partners 1776 and General Assembly, we explored how entrepreneurs make the most of the unique landscape there, and took an in-depth look at how the desire to create change drives businesses to succeed.

Craig welcomed a packed room of entrepreneurs, investors, policy makers, and media before turning things over to an all-star panel of locally-based leaders who have played a pivotal role in changing their respective industries. Richard was joined by Kevin Plank, Founder & CEO, Under Armour; Donna Harris, Co-founder and Co-CEO, 1776; and Sheila C. Johnson, Founder and CEO of Salamander Hotels & Resorts and Vice Chairman of Monumental Sports & Entertainment.

We also featured local start-ups and foodpreneurs, allowing us to further show our support for the Washington community and engage with our flyers there. The event was livestreamed globally and #LetItFlyDC trended #1 on Twitter in DC (and #38 in the entire United States!) allowing people anywhere in the world to follow along.

As Richard stated: “Virgin Atlantic was born out of the desire to make a change in the aviation industry. Since then, we’ve prided ourselves on being a disruptor, leading the industry as a force for change in the air, on the ground, and in the community. We support like-minded people that have the same ambition to create change – whatever area of business they work in - and we’re thrilled to get to know the dreamers and the doers who are making a difference in D.C.”

Click here (opens in a new window) to watch a video of the action and here (opens in a new window) to learn more about the businesses that took part!