As the 2016 NFL International Series kicks off in London this autumn, go behind-the-sidelines (and in the air!) with the talented team responsible for bringing one of America's most iconic brands to life overseas. With an insider's look at these epic sporting events, see what brilliant business tips you can glean along the way.
Episode 1: Going Long in London
What does it take to export a quintessentially American sport to a global arena? How do you deliver the real deal to an international fan-base? And why do it in London? Hear from NFL executives how being "restlessly dissatisfied" can give you a competitive edge.
Episode 2: Reaching the Heights of Performance
Six teams. Up to 900 top-notch athletes, coaches, and staff. 132,000 pounds of equipment. Ketchup. (Yes, ketchup.) The stakes are sky high when you're flying full franchises across the pond. Learn how even the smallest details determine your success.
Episode 3: Let it fly: Building a Transatlantic Brand
Meet the people responsible for bringing their game to town in a big, bold way that delivers an authentic and unabashedly American experience. Witness the importance of earning hearts and minds when building a global brand.
Episode 4: Game Day: Making it Epic
There's nothing quite like an NFL stadium on game day, and you can expect the bar to be raised even higher when it's live from London. Join the team on their mission to make it epic, and inspire yourself to do the same, wherever your own adventure takes you.
Virgin Atlantic is a proud sponsor of the 2016 NFL International Series.