Virgin Atlantic, one of the world’s leading airlines, is pleased to announce that Reuben Arnold will be joining the airline as Customer Experience Director from 02 January 2013.

Steve Griffiths, Chief Operating Officer for Virgin Atlantic, said:

“I am delighted to welcome Reuben to this key position at Virgin Atlantic. The airline has always been at the forefront of product and service. As one of the biggest brands and leaders of innovation in the world, customer experience is key to our business.”

“Reuben brings with him a wealth of experience. He has been very successful in a number of senior management roles and we very much look forward to having him on board”

Commenting on his appointment, Reuben Arnold said:

“I am delighted to be joining Virgin Atlantic; an iconic brand that is so synonymous with innovative and market leading customer experience. I’m really looking forward to working with the teams across the business to continue to build on this reputation, ensuring we remain at the forefront of our industry and continue to delight our customers.”

In his new role at Virgin Atlantic, Reuben will report in to Steve Griffiths, Chief Operating Officer and will see him responsible for Design, Customer Experience Management, Inflight Services, On board Media and Clubhouses worldwide.

Reuben joins Virgin Atlantic from Eurostar, the international high-speed rail operator, where he is currently responsible for all aspects of end to end customer experience. In the last few years, he has led the company through significant change. This includes the introduction of a new range of travel classes and heading up the design process for Eurostar’s new fleet. Reuben also led the design and build project for Eurostar’s flagship terminal at St Pancras International. Prior to this he held a number of senior operational management roles including Head of Customer Service and Head of On board Services.