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Sussex based cupcake bakery wins lucrative Virgin Atlantic contract

Posted Sunday, 20 May 2012 at 01:30

A family run cupcake company will soon by flying high after securing a lucrative contract to provide cupcakes for Virgin Atlantic’s on-board meal service.

Indulgence Cupcake Company, a mother, father and son outfit started just three years ago, has signed a supplier contract with the UK’s second largest long-haul airline, which will allow the company to increase its turnover by 250 per cent.

The Sussex based cupcake bakery currently employs just one full-time member of staff, but as a result of its work with Virgin Atlantic it has now recruited two more full-time employees and will shortly be employing another two part-time.

From the 1st June passengers flying on Virgin Atlantic will enjoy the cupcakes as part of the airline’s economy and premium economy afternoon tea service on 15 flights departing from London Heathrow, London Gatwick, Manchester and Glasgow. 

Indulgence Cupcake Company managing director Jeremy Jacobs said: “We’re so excited to be chosen by Virgin Atlantic as a supplier for their on-board meal service. Being a small family run business it’s a big win for us and is made even better by having the honour of supplying one of the UK’s most respected brands and a well-loved airline. “We are committed to supplying the best Britain has to offer. Our cupcakes are 100% British produced using my late Grandmother’s recipe, she would be so proud of us. Our cupcakes are hand baked just a few miles down the road which is great for keeping those food miles down.”

Steve Griffiths, Virgin Atlantic Chief Operating Officer, said: “Indulgence Cupcake Company is a fantastic little business. Its ascent from start-up family outfit to a company which supplies a number of global brands embodies the Virgin spirit, and we’re delighted to be working with a local company. “We are passionate about supplying our passengers with the very best product and service on our flights, and we are confident that they will absolutely love having these cupcakes as part of our new afternoon tea service.”

Indulgence Cupcake Company will be moving premises to a larger facility to cope with the demand and may look to expand staffing levels still further. High volume production is nothing new to the company as they currently handle regular orders from other brands such as Johnson & Johnson, Sky, American Express, Europcar and sister company Virgin Holidays. The contract with Virgin Atlantic also fits in line with their business plan to expand and offer their cupcakes through retail outlets and expand their product range beyond just cupcakes.