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Sir Richard Branson reveals his exclusive London hangouts as Virgin Atlantic launches free guide to the capital

Posted Wednesday, 25 July 2012 at 00:00

Sir Richard Branson has revealed his exclusive guide to London to launch a new Virgin Atlantic free to download iPhone and iPad app, just in time for the thousands of people descending on London this week.

Featuring itineraries from the Virgin Atlantic crew and famous Londoners including designer Alice Temperley, the app showcases London’s best kept secrets, unique places to eat, drink and sleep in the Capital all of course with a touch of Virgin’s magic.

Sir Richard Branson, President of Virgin Atlantic, reveals his top five London loves exclusively for the launch:

What parts of London inspire you? I love Notting Hill and Westbourne Grove – there is so much life and vitality around Portobello and Ladbroke Grove. It has come up a lot since I started Virgin more than 40 years ago but there is so much character

How do you indulge when you’re in London? We love to have a big family meal at nice restaurants such as Assaggi in Westbourne Grove. Jamie Oliver’s Fifteen is also excellent.

Do you have a favourite London landmark? It has to be the London Eye, because it reminds me of the time we played a brilliant joke on its sponsor BA. They were having trouble erecting it, so we flew an airship over the Eye bearing the slogan ‘BA Can't Get It Up!!’

Which restaurants do you prefer for a business power lunch? I am biased but I love Babylon at the Roof Gardens in Kensington. Great food and great views. Recently had breakfast at the Langham too, beautiful dining room.

What are your top three drinking establishments in London? The pubs around our old offices such as Ladbroke Arms and The Windsor Castle are great. As is the new St Pancras hotel, it’s a really impressive space.

Launched today in the iTunes store, the free download is called ‘Virgin Atlantic’s London City Guide.’ It features little-known facts and lists such as ‘The top ten films featuring London.’ There are fashion tips for getting the ‘London look’ and information on the best out-of-London destinations. Along with a calendar to help users keep track sporting activities across the city, the app features events and must do once-in-a-lifetime activities.

Joy Doyle, International PR Manager for Virgin Atlantic said, “We wanted to share Virgin Atlantic’s favourite places in a free download so everybody makes the most of their visit to London. But rather than just offering a traditional guide book’s top picks, we’ve curated our own, so if you want to visit London in Virgin style, this is the app for you. It’s not meant to be a definitive list, but it features pages and pages of amazing things to do. The app allows people to pick places and events they’d like to add to their visit wish list. The app’s meant for visitors, but it’s also for Londoners looking to explore what’s going in their home city.”

The app also offers augmented reality views when you’re on the ground – point your phone at an iconic site, and a computer-generated overlay will tell you more about what’s around you.

The Virgin Atlantic London City Guide is available for free now in the iTunes App Store, along with a general Virgin Atlantic app that allows passengers to check in, play games and track miles, and a Virgin Atlantic Trip Journal app that shares a traveller’s adventures across social media platforms in real time.