| Performance: |
Coremetrics |
Provides site analytics which allows us to understand how visitors are interacting with site processes, to allow us to optimise the site to drive better performance. |
All pages of our 13 regional websites.
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Google Website Optimiser |
Allows us to test different concepts and page designs to our web audience, by serving different page versions at once and recording which variant drives more achievement of a specific goal. |
Specific pages only, where tests are being carried out at that point in time. (For example, testing two versions of our homepage, at the same time). |
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E-Digital
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To allow us to offer invitations to site visitors to gauge site satisfaction with processes. |
Our UK homepage, UK Flying Club pages, UK Book Flights pages and UK Online Check In pages.
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SessionCam |
A reporting tool which records user journeys on our website, to help us to identify and fix website problems, as well as assist in resolving customer service queries. |
Homepage, Manage Flights, Flight Status and Online Check In. |
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| Functionality: |
Tagman
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Container Tag solution which allows us to manage site analytics and third party marketing tags. Also help us to monitor our statistical sales data.
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All pages of our 13 regional websites. |
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LivePerson
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Allows us to offer customers an invitation to talk with one our Customer Service agents online.
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Specific pages of our UK Book Flights pages and UK Customer Relations pages.
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iQuest |
The website uses a number of cookies to help maintain user experience.
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All pages of our 13 regional websites. |
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| Targeting: |
Affilinet, Affiliate Future, Commission Junction, Google Affiliate Network, Tradedoubler, Nonstop
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Some cookies are used by our Affiliate partners to track the referrals that they have generated and any sales resulting from these, for the sole purpose of compensating the Affiliates
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In various places across the Virgin Atlantic website. |
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Flashtalking, DART, Trading Desk, Travora, Yahoo RMX, Marinsm, Kenshoo, ValueClick, Accuen & Invite Media, Specific Media, US Travel Adnetwork, Google. |
Cookies are used by these partners to track performance of marketing campaigns and recognise you on third party websites, to ensure marketing messages are as relevant as possible.
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In various places across the Virgin Atlantic website.
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