Welcome to our first ever global TV advert. Featuring the strap-line 'Your airline's either got it or it hasn't', the campaign takes the viewer on a metaphorical flight with Virgin Atlantic - a surreal and glamorous world of airline iconography and dramatising how it feels to fly with the airline.

We don't want to give too much away, so please watch our advert below. We have given you all the buttons to make sharing as easy as possible, so please feel free to spread the word.

Mobile users please note: If you are unable to view the video below, please visit our Facebook page to watch the advert.

In the UK, the ad launches in cinemas in London and the South East from today (Friday 1 October) on TV from Sunday 3rd October. In the USA, it will be live from week commencing 10th October in New York, Los Angeles, San Francisco, Washington DC & Boston.