Beginning in September 2011, we launched the second phase of our first-ever global advertising campaign.

Titled "Get Local," the campaign features targeted out-of-home ads -- a combination of billboards, bus and train shelters, etc. -- that are running in five of our top US gateways. These include: New York; Washington, D.C.; Boston; Los Angeles and San Francisco. The ads highlight specific aspects of the Upper Class flying experience and are tailored with subtle nuances that resonate in the specific city where they will appear.

Some examples of the ads include:

Boston | Los Angeles | New York | Washington DC | San Francisco