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AMANDA WILLS - MANAGING DIRECTOR, VIRGIN HOLIDAYS LIMITED

Amanda Wills, Managing Director of Virgin HolidaysAmanda Wills is the Managing Director of Virgin Holidays. She joined the company in October 2001 as Managing Director of Virgin Holidays, a time when the travel industry was in turmoil after the tragic events of September 11th. During her first few weeks, Amanda was faced with the task of re-shaping the business in a time of world instability. Within her first year, Amanda, along with the rest of her team, had completely revamped the company creating new structures, products, revitalised brochures and a new brand image.

Amanda started her career in tourism at Airtours Plc in 1987. Joining as an overseas representative, Amanda worked her way up through the organisation. During this time she spent three years in Spain as well as 18 months in North Africa, before finally returning to the UK in 1992.

In 1995 she was appointed to the position of Purchasing Director of Airtours and after two years she became the first woman to become a Director of the United Kingdom Leisure Group. She spent four years in this position building strong relationships with key industry figures before finally joining Virgin Holidays.

Today, Amanda and her team have taken Virgin Holidays to new heights with a clear and focused strategy moving forward into the 21st century as one of the leading and most successful tour operators in travel, being No. 1 to Florida, USA and now also No. 1 Scheduled Tour Operator to the Caribbean.


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