Virgin Atlantic's innovative social travel website www.vtravelled.com today launched its own blog, with a fantastic competition to find a blogger to take on a forthcoming Virgin Atlantic hosted press trip to New York. The winner of the competition will win the opportunity to join a blogging trip to the Big Apple. The winner will be selected from a shortlist of well- established bloggers who will be nominated on Twitter and the blogger with the most support will be announced as the winner.

The vtravelled blog will provide even the most seasoned globetrotters with new and interesting travel content which will include:

� Posts that offer a 'peek under the bonnet' perspective on new and future developments of www.vtravelled.com

� Interviews with Virgin Atlantic pilots, cabin crew, country managers, and other interesting airline personnel

� Profiles of frequent flyers and community members in our "Meet a vtraveller" slot

� Reviews of hotels and other attractions

� Further inspiration for the ultimate in travel experiences, with a particular focus on beautiful photography

Lysette Gauna, Creative Director, said:

"We're very excited about this new addition to our site as it will allow us to engage directly with our users as we enter the next round of development for vtravelled.com. Our bloggers competition is a great way to get the ball rolling and is a superb opportunity for the lucky winner to experience the full range of Virgin Atlantic's product and service, as well as one of the world's greatest cities."

Maxine Sheppard, vtravelled's Editor, commented further:

"During the past 12 months we've started to build some great relationships with a wide variety of travel journalists and bloggers, and over the next few weeks we'll be working with these writers to bring our readers their expertise in the form of guest posts and on-the-ground reports from some of the world's most exciting destinations."

At Virgin Atlantic we’re always keen on nuturing new creative talent and the vtravelled blog was designed by accomplished young web designer John O’Nolan of Lyrical Media who we first discovered via Twitter.

For further information please contact: Virgin Atlantic Press Office on +44 (0) 1293 747373 or Maxine Sheppard onhttp://blog.vtravelled.com/