Virgin Atlantic, one of the world's leading long-haul airlines, today launched a new website, vtravelled.com, to create a new global online community dedicated to people with a passion for travel.

Dreamt up by Virgin Atlantic, vtravelled.com is a website designed to engage and inspire travellers, and showcases destinations through personal insights, stunning photography and quality editorial. Featuring guides on hundreds of cities, beaches, ski resorts and national parks, vtravelled is designed to inspire new adventures as well as make it easy to create, plan and share travels.

In true Virgin Atlantic style, vtravelled offers a dynamic, fresh and entertaining social media channel foe people to share their travel knowledge and aspirations, and contribute to a new, online environment.

Steve Ridgway, Chief Executive of Virgin Atlantic, said:

"vtravelled is a unique proposition for travellers who want to celebrate and share their travel experiences with like minded people. We knew we could fill a large gap in the market by creating a community which shared and discussed travel positively and creatively.

"vtravelled celebrates travel and creates a world in which we can be motivated to choose our next holiday destination through other people’s eyes. It also shows that Virgin Atlantic, with the help of a knowledgeable community, is determined to take social media and travel to a new dimension."

Key features of vtravelled include:

? Trip Pods: A tool to store and organise travel ideas and aspirations. It’s easy to bookmark content from other sites and then share with friends and family to create the ultimate itinerary.

? Vtravelled bookmarker: When travellers come across any future travel ideas on any site, they can bookmark and store them on vtravelled for future reference

? Relevance: Shows travellers how similar they are to fellow travellers on the site

? Google maps: Unique mash-up of Google maps on homepage and throughout the site

? Photography: Stunning imagery to show the destination through the eyes of a fellow traveller

? Eventful: Real-time updates of the top 50 events happening in each destination

Developed through consumers’ recommendations, vtravelled.com features the latest technologies in web design to rate the relevance of other travellers in relation to users by percentage and vice versa, so they can receive recommendations from like minded people resulting in the most useful and most inspirational travel website.

For further information please contact: Virgin Atlantic Press Office on +44 (0) 1293 747373 or log onto www.vtravelled.com

Notes to editors:

Vtravelled.com was developed by social media specialists, Vexed Digital. The brand identity and site design was created with creative global agency, ATTIK. Launch sponsors include Atlantis Hotel - Dubai, Travelex and Bacardi, Knomo.

About Vexed Digital

Vexed (www.vexeddigital.com) specialise in building inspirational and sustainable social media propositions for global clients. Vexed's unique mix of strategic and technical expertise help clients identify, create and nurture successful, dynamic communities that are driven by users for users. Highly experienced in mapping the social ecosystem, Vexed work with brands to enable genuine conversations across social media channels and networks. Vtravelled was built on Vexed's proprietary custom social platform , a scaleable and robust solution, that can be adapted to deliver a bespoke solution for their clients.

About ATTIK
ATTIK (www.attik.com) is a global creative agency committed to designing extraordinary creative experiences that inspire consumers through compelling communications. ATTIK articulates brand strategy, designs creative solutions for advertising, below-the-line and online media, ensuring target audiences are vitally connected to every facet of its clients’ brands. Clients include The Coca-Cola Company, Toyota, adidas and Starwood Hotels & Resorts Worldwide.