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Julie Southern

JULIE SOUTHERN - CHIEF COMMERCIAL OFFICER


Julie Southern is Chief Commercial Officer for Virgin Atlantic Airways. She is responsible for Commercial Strategy, Fleet & Network Development, Revenue Management & Pricing, Sales & Marketing, Human Resources and Legal.

Julie joined Virgin Atlantic in July 2000 as Executive Director - Finance being appointed CFO in October 2000, steering the airline through various economic challenges faced by the industry from 9/11 to global recession in 2009 and everything inbetween. Julie was promoted to CCO in October 2010.


Prior to working for Virgin Atlantic, Julie was Group Finance Director for Porsche Cars Great Britain including retail dealerships owned by AFN. At PCGB and AFN she held responsibility for Financial Reporting & Planning, Information Technology and Human Resources across both importer and retailer operations. PCGB and AFN had a combined turnover of £335m. Julie also worked as Acting Managing Director for both PCGB and AFN during this time.

Julie received a BA Economics from Cambridge University. She started her career as a graduate trainee with Mars before training as a chartered accountant with PriceWaterhouseCoopers. Julie then moved on to WH Smith subsidiary HJ Chapman Co Ltd as Finance and Operations Director, with responsibility for Finance, IT, Facilities Management and Warehousing Operations, before starting at PCGB in 1996.


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