So you think Virgin Atlantic might be suitable to be involved in your event...

Right from the get-go, we need to let you know that Virgin Atlantic gets involved in a very limited number of sponsorship opportunities. In reality, we don't have a sponsorship budget at all. Every sponsorship opportunity is reviewed on a case-by-case basis. If the opportunity meets the guidelines that Virgin Atlantic has established for sponsorships, limited contra support may be possible. We certainly like to help where we can.

For initial contact, please send us an email to the address below, outlining the event and/or request. Please try to be as specific as you can, detailing in full what the event and/or request is, and in turn, what will be provided to Virgin Atlantic as part of the sponsorship arrangement. Key elements of your proposal should include:

• What is the concept/event/request?
  
  
• When will the concept/event be taking place? i.e. What are relevant dates?
  
  
• What/who is your target market?
  
  
• What form and level of support are you seeking from Virgin Atlantic?
  Please be as specific as possible in terms of fares being sought and the key dates.
  
  
• What are the benefits that you propose to return to Virgin Atlantic?
  Full details of the bundle of benefits that you are suggesting could be provided in return for Virgin Atlantic's support should be outlined. You should provide details in relation to any proposed media/advertising schedule, along with details of signage, size and placement of logo, hospitality etc. Please keep in mind that we like to pursue opportunities that deliver positive exposure for Virgin Atlantic and which encourage people to travel to attend and/or participate in the relevant event/concept.
  
  

We'll try our best to respond via return email within 30 days of your request. Please be patient if the response to your request takes a little longer than expected as we receive hundreds of requests each month and it does take time to thoroughly review and assess all opportunities. We ask that you keep any follow up phone calls to a minimum as this distracts us from our core task of reviewing and responding to you as quickly as we can.

All sponsorship opportunities are assessed on a case by case basis, however, to help you in putting together your proposal, some general guidelines are outlined below:

• What does Virgin Atlantic offer?
  Virgin Atlantic does not provide any cash support. All sponsorship opportunities involve contra i.e. Virgin Atlantic flights in return for exposure.
  
  
• High Risk Sports
  As safety is our number one priority, we don't provide sponsorship for high-risk sports. Therefore Virgin Atlantic does not engage in sponsorship for extreme or motor sports. Yes, we know our fearless President, Richard Branson, is a bit of a dare devil and has had a few near misses in his hot-air ballooning days, but at Virgin Atlantic we prefer to err on the side of caution. So requests for sponsorship of high-risk activities including motorcycle, speed boat and car racing will be not supported.
  
  
• Personal Assistance Requests
  Virgin Atlantic receives many personal requests for assistance with flights for compassionate reasons, especially for disadvantaged or ill people who are experiencing great hardships. While we wish we were in a position to be able to assist with every single one of them, Virgin Atlantic is simply unable to help the majority of requests for assistance.
  
  
• Community Fundraising
  Fundraising is an integral part of the activities undertaken by many schools, churches, Societies, Clubs and community organisations. The majority of requests sent to us relate to this type of fundraising. While we would like to be able to help all of you, we obviously cannot (as there would be no seats left for paying passengers if we did), and as we find it difficult to justify assisting one without assisting all requests we're unable to donate goods or services for fetes, trivia nights, auctions etc. at this time.
  
  
• Sporting Teams and Individual Athletes
  Only on rare occasions will Virgin Blue provide sponsorship for professional or championship level athletes or sporting groups. Unfortunately we're unable to provide sponsorship for junior or social sports teams and clubs.
  
  

Virgin Atlantic looks favourably on proposals that:

• Benefit a bona fide charity organisation.
  
  
• Include other like-minded companies that fit well together as part of the one concept (i.e. supports the Virgin Atlantic brand).
  
  
• Would benefit significantly from Virgin Atlantic's involvement rather than it just being a small component of the overall proposal.
  
  
• Provides Virgin Atlantic with significant and valuable return for assistance.
  
  
• Is an event or situation that supports Virgin Atlantic's brand values of premium, innovative, fun and consumer champion.
  
  
• Are just WAY too great to say no to.
  
  

So, if you think you have a really great event that Virgin Atlantic should be involved in, please send an email to ausponsorship@fly.virgin.com with your proposal, being sure to provide as much detail as possible.

We accept sponsorship requests by email only. We will endeavour to respond to your sponsorship proposal within 30 days.

Please note that you are in the Australia region of the Virgin Atlantic website. For sponsorship opportunities outside of Australia please contact the relvant Virgin Atlantic office in your home country.