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VIRGIN ATLANTIC AND V AUSTRALIA ANNOUNCE FREQUENT FLYER PARTNERSHIPVIRGIN ATLANTIC AND V AUSTRALIA ANNOUNCE FREQUENT FLYER PARTNERSHIP South Norwalk, CT (July 8, 2009) - Virgin Atlantic and V Australia have joined forces in a new loyalty program agreement, which allows travelers to earn miles when flying on the networks of both airlines. This reciprocal frequent flyer agreement enables Virgin Atlantic’s Flying Club Members and V Australia’s Velocity Members to earn Velocity Points or Flying Club Miles on both V Australia and Virgin Atlantic flights. Virgin Atlantic Chief Executive, Steve Ridgway, said, "We are very pleased to launch this new partnership with V Australia. It is great news that our passengers will now be able to earn miles when traveling with our sister airline and a fantastic added bonus for those travelers that have booked �Virgin Round the World’ fares. The combination of Virgin Atlantic and V Australia offers travelers huge flexibility and some of the best value round the world fares available � and now they will be able to earn more miles when they fly to these exciting destinations." Virgin Blue Chief Executive, Brett Godfrey, said, "This is obviously a natural fit for both V Australia and Virgin Atlantic and great news for our guests who now have the ability to accrue �Points’ or �Miles’ regardless of which network they are flying on. "Through this arrangement we are able to further reward those who prefer to fly with and remain loyal to Virgin branded airlines and we hope this gives our guests added incentive to do so." There are two 'Virgin Round The World' fares available � 'Virgin Global East' and 'Virgin Global West.' The 'Virgin Global East' option takes passengers from Los Angeles to London Heathrow, continuing to Hong Kong and Sydney with Virgin Atlantic, and then from Sydney to Los Angeles with V Australia. The 'Virgin Global West' option takes passengers from Los Angeles to Sydney with V Australia, then onto Hong Kong, London, and back to Los Angeles with Virgin Atlantic. The two airlines are currently working on plans to introduce reciprocal mileage redemption. This joint venture is in addition to the existing frequent flyer partnership between Virgin Atlantic and Virgin Blue which was launched in 2008. For further information please contact the Virgin Atlantic Press Office at (203) 750-2570 or visit www.virginatlantic.com About Virgin Atlantic Airways Virgin Atlantic Airways, one of the world’s leading long-haul airlines, was founded in 1984 and is celebrating its 25th Birthday in 2009. Virgin Atlantic offers service from 10 U.S. cities to London and onto a range of long-haul destinations worldwide. From its main base in London Heathrow and Gatwick, Virgin Atlantic services destinations as far apart as Las Vegas, Tokyo, Delhi, Boston and Shanghai. Sir Richard Branson is the President of Virgin Atlantic; Steve Ridgway is the Chief Executive. Even with Virgin Atlantic’s continued growth, the service still remains customer driven with an emphasis on value for money, quality, fun and innovation, ensuring flying Virgin Atlantic is always an event. |
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