Posted Monday, 13 January 2014 at 00:00
Today, BOMBAY SAPPHIRE® and Virgin Atlantic are thrilled to introduce the “Red Carpet”, a limited edition cocktail, created by Bombay Sapphire’s World’s Most Imaginative Bartender, Matteo Vanzi that will feature on the Virgin Atlantic Clubhouse menu. The cocktail was exclusively created for Virgin Atlantic and will be available at the airline’s Clubhouses in Heathrow, Gatwick, Hong Kong, San Francisco, Washington, JFK, Newark and Johannesburg for 12 months.
The “Red Carpet” was created by the winner of Bombay Sapphire’s World’s Most Imaginative Bartender competition, Matteo Vanzi, who as part of his prize was invited to create a new signature cocktail for Virgin Atlantic. The cocktail is an indulgent yet refreshing combination that features Bombay Sapphire gin, St. Germain elderflower liqueur, Crème de Framboise and fresh lemon. These ingredients are shaken together and served in a champagne flute which is then topped up with Prosecco.
Matteo Vanzi, who worked closely with the Virgin Atlantic team to develop the “Red Carpet”, commented: “My inspiration for the cocktail comes from those exciting emotions you feel when you are at the beginning of something beautiful like a holiday. I’m grateful to Bombay Sapphire as it was truly an honor to be given this opportunity and I can’t wait for the Clubhouse’s passengers worldwide to enjoy a taste of my imagination.”
Matteo was crowned Bombay Sapphire World’s Most Imaginative Bartender at the global cocktail competition which took place in May 2013 in Tuscany, Italy, the home of the juniper berries which lie at the heart of Bombay Sapphire gin. The competition saw him compete against 10 other professional bartenders from around the world for the accolade awarded by the world’s fastest-growing gin brand1.
Bombay Sapphire Global Category Director Ben Farlow, said: “Our partnership with Virgin Atlantic gives Matteo and other bartenders like him a fantastic platform to showcase their creativity, which is core to cocktail making and the Bombay Sapphire gin brand. From the 10 exotic botanicals we source to make to gin to the unique Vapour Infusion distillation process and our iconic blue bottle. As a brand we believe imagination makes the world a better place and we are especially proud to champion the important role it plays in truly imaginative cocktail making.”
Matthew Callard, Head of Clubhouses commented “Our Clubhouses are renowned for bringing innovative and inventive cocktails to our passengers and we’re delighted to be working with Bombay Sapphire on this competition. The cocktail is designed to spark the imagination of cocktail and gin lovers everywhere and recommend that you ask for a Red Carpet whenever you come to see us at the Clubhouse. We think it’s what you would expect from us, after all.”
Bombay Sapphire gin is sold across 120 worldwide markets. Whilst the overall gin market has remained flat in recent years, the popularity of Bombay Sapphire gin continues to grow year-on-year, nearly tripling in size since it was acquired by Bacardi, the largest privately held spirits company in the world.
For more information on Bombay Sapphire’s World’s Most Imaginative Bartender visit www.bombaysapphire.com/imaginativebartender (opens in a new window).