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New head of Asia Pacific

Virgin Atlantic appoints David Rose as new Head of Asia Pacific

Posted Friday, 1 November 2013 at 00:00

Virgin Atlantic Airways is delighted to announce the appointment of David Rose as Head of Asia Pacific (APAC) operations, which include Sydney, Hong Kong, Greater China and Japan.

David takes up his new position having served as the Shanghai-based Country Manager of China; his regional duties will now see him established in Hong Kong.

David joined Virgin Atlantic as a Commercial Strategy Analyst. He went on to become a Route Revenue Manager in the United States, then Virgin Atlantic’s Country Manager for Kenya, based in Nairobi. Shanghai was his next port of call.

Of his new post as Head of APAC, David said:  “I’m very excited to be taking up the role of Head of Asia Pacific for Virgin Atlantic. I’ve really enjoyed my first year in Asia working in Shanghai, so I’m looking forward to living in Hong Kong and expanding my experience and knowledge of the region. The travel industry continues to show fantastic growth in Asia Pacific, and within the market there is a lot of change in the way people are learning about, considering and buying their holiday and business trips. Virgin Atlantic has a history of innovation in the sector and I look forward to continuing to deliver that with my teams across the region.”

Richard Myerscough, General Manager, International, commented:
“We have created this new position to maximize the strengths of the Asia-Pacific region and work more efficiently by bringing the markets together. I am delighted to welcome David to this new role as Head of Asia-Pacific as he’ll bring a vast array of commercial and leadership experience which will help shape this strategically important region for us. David has worked for Virgin Atlantic for many years and I wish him every success as he takes up this new challenge”.

He brings to his new role a wealth of all-round experience, some of it gained in the field with the British Army and with the Halo Trust, the world’s leading organisation for the disposal of landmines and other unexploded ordnance. Virgin Atlantic’s presence in the strategically important Asia Pacific region is all the more considerable for his appointment.